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PEI BURGER LOVE 2017 CONTEST RULES

OVERALL ELIGIBILITY © PEI BURGER LOVE & PRINCE EDWARD ISLAND BURGER LOVE, AND ALL DESIGN ELEMENTS ARE TRADE-MARKS OF FRESH MEDIA INC. Any reference to PEI Burger Love or Burger Love is equal to referencing Fresh Media.

PEI Burger Love contests are open to all residents of Prince Edward Island aged 19 years or older except the ‘My Burger Love Kids Contest’ where younger entrants (with parents permission) are eligible to enter this contest only.

Those ineligible to enter any PEI Burger Love contest include directors, officers and employees of Prince Edward Island Cattle Producers, the PEI Department of Agriculture and Forestry, and Fresh Media; plus those of corporate sponsors in relation to their specific prize/promotion.

See below for all contest and prize redemption details. Entries generated by script, macro, robotic, programming or any other automated means are prohibited and will be disqualified. The odds of winning depend on the number of entries received by the draw deadlines. Any referenced retail values for prizing are in Canadian dollars. Winners may be asked to produce a piece of government-issued photo identification for the purpose of identity verification.

All contest rules and prizing are valid between March 31st and April 30th, 2017 only. No cash value for any listed prizes; non transferable. All prizes must be claimed before May 4th, 2017 at 4:00pm AST. Any unclaimed and/or unused prize element will remain the property of Fresh Media. Prizes must be accepted as awarded, as-is, and with no substitutions or exchanges.

All prizing, unless otherwise stated, is to be collected at Fresh Media’s office during regular business hours; Monday-Friday only between 9am-4pm AST. At no time will any prize be mailed to winners. Any costs incurred by the winners due to transportation to Fresh Media’s office is solely the responsibility of the entrant, and at no time will any compensation for any transportation costs be the responsibility of Fresh Media.

'RATE YOUR LOVE' Entries can be submitted at www.peiburgerlove.ca by clicking on the 'Rate Your Love' icon that accompanies each burger profile, or by visiting www.peiburgerlove.ca/vote and selecting the burger you’re voting for from the drop-down menu, and entering your rating and comments in the designated fields that accompany the participating restaurant profiles. You can also enter by mailing a self-addressed stamped envelope, attention "PEI Burger Love c/o Fresh Media”, to 87 Pownal Street, Charlottetown, PEI, Canada, C1A 3W4.

All winners will be randomly selected on April 5th, 12th, 19th and 26th, 2017. There will be twenty (20) $20.00 gift cards to a participating PEI Burger Love restaurant drawn per dates listed, with additional prizes also being drawn for as donated by Canada Beef; including Aprons, Lunch Bags or Recipe Booklet Collections. Quantities of Canada Beef prizes to be random with quantities determined by Fresh Media. When collecting gift card prize at Fresh Media, winner will select one (1) gift card from a collection of sealed gift cards. The single gift card randomly selected by the winner will be the only gift card awarded; no exchanges of gift cards once the winner has selected their prize. The odds of winning depend on the number of entries received by the draw deadlines. Entrants are to only enter once per participating burger entry. Non-compliance or voting excessively for the same burger or various burgers entries may result in disqualification. Prize winners will be selected via a random draw from all entrants via database export.

FRYDAYS CONTEST To enter, on April 7th, 14th, 21st and 28th, 2017, entrants are to share a photo of themselves enjoying a PEI Burger Love burger with a side of french fries. Sweet Potato Fries are not accepted as the fry purchase as part of this content. The fries must be visible in the photo, and only photos shared on the referenced dates in April (which are all Fridays) qualify for entry; submissions not shared on these specific dates/Fridays will not be counted as contest entries. To enter, entrants can tweet/post through their personal Twitter or Instagram accounts their photo using the hashtag #peiburgerlove or tagging the @PEIBurgerLove account so that we are aware of the entry; photos may also be posted to the PEI Burger Love Facebook wall; or entrants can email photos to celebrate@peiburgerlove.ca on the specific dates/Fridays as well. Limit one contest registration per person per contest dates per entry device/method.

Entrants are eligible to win one-of-sixteen (16) FryDay prize packs, with each individual prize pack including one (1) PEI Potatoes Apron, one (1) 10 lb bag of PEIP Potatoes, one (1) $20.00 Gift Card to participating PEI Burger Love restaurant previously determined to sell Cavendish Farms food products, PEI Potatoes decals and Cavendish Farms promotional materials (i.e. oven mitt, hat, tote bag, etc) with the promotional materials per pack to be determined by Fresh Media. Four (4) winners will be randomly drawn from entries each prize week, with winners being notified on April 10, 18th, 24th and May 1st, 2017. Winners will be notified by PEI Burger Love replying to their method of entry.

SAYCHEESE SHARE CONTEST To enter, entrants are to share a photo of themselves enjoying any PEI Burger Love burger between March 31st and April 27th, 2017. The burger must be visible in the photo, and it must only be a burger that is a part of the 2017 PEI Burger Love campaign.

To enter, entrants can tweet/post through their personal Twitter, Facebook or Instagram accounts their photo using the hashtag #SayCheese or #PEIBurgerLove, or tagging the @PEIBurgerLove account so that we are aware of the entry; photos may be posted to the PEI Burger Love Facebook wall; or entrants can email photos to celebrate@peiburgerlove.ca. Limit one contest registration per person per day per entry device/method. Entrants are eligible to win one-of-four (4) ADL Foods Gift Certificates valued at one hundred ($100) dollars. Winners will be notified by PEI Burger Love replying to their method of entry. Entrants may also enter online at www.peiburgerlove.ca/prizes and completing the online form associated with the contest on this webpage. To officially submit via this contest form, entrants are to complete the form as per the contest form fields, which includes selecting which of the ADL Food products the entrant personally enjoys the most from those listed. For this specific entry method, a single entrant may win one (1) bonus ADL Foods Gift Certificate valued at one hundred ($100) dollars. The winner of this contest will be announced April 28th, 2017, and the entrant will be randomly selected from a database export from all those who entered. The single winner will be notified by email via the email address he/she submitted through the contest form.

For prize redemption, winners must first collect the ADL Foods Gift Certificates at Fresh Media’s office as per redemption details below. Vouchers must then be presented in-person at ADL Foods retail location during regular business hours to redeem the value of the gift cards (which do not need to be redeemed at one time during one visit); 400 Read Drive, Summerside, PEI, C1N 5A9.

ROAD TRIP WEEKEND CONTEST To enter, visit www.peiburgerlove.ca/prizes and enter the contest form accompanying the Road Trip Weekend prize overview. Complete the form as per the contest form fields, which includes specifically referencing what 2017 PEI Burger Love restaurant you hope to visit if you were to visit a participating restaurant during the weekends of the overall campaign. Click submit to complete entry. Limit one contest registration per person per day.

There are four (4) prize packs donated by Summerside Chrysler Dodge to potentially win during the PEI Burger Love campaign. Specifically, prizes include: WEEK 1, THE WORKS SPECIAL that includes Oil & filter change, Tire Rotation and Inspection; WEEK 2, Official Chrysler Dodge Sweatshirt & Ball Cap; WEEK 3, $50.00 Summerside Chrysler Dodge Gift Card; WEEK 4, The “Little This, Little That” Package that includes one full exterior and interior vehicle cleaning. No cash value for any listed prizes; non transferable. Winners will be announced April 10th, 18th, 24th and May 1st, 2107. Winners notified by email via the email address they submitted through the contest form.

For prize redemption, winners must first collect vouchers for each weekly prize pack at Fresh Media’s office as per redemption details below. Vouchers must then be presented in-person at Summerside Chrysler Dodge during regular business hours to collect physical prizes, or to arrange for future redemption as negotiated directly between each winner and employee(s) of Summerside Chrysler Dodge; 3 Water Street Summerside, PEI C1N 4K4.

THANK OUR FARMERS CONTEST On April 14th, 2017, PEI Burger Love will post to their Facebook account (www.facebook.com/peiburgerlove) a contest specific post which will ask entrants to first like the PEI Burger Love Facebook account, and then comment to the contest specific post on why/how they want to thank a PEI farmer as per the contest instructions within the post. Entrants will are to post their ‘thanks’ to PEI Farmers on this post between April 14th, 15th, 16th and 17th, 2017, only. From all comments obtained, PEI Burger Love will randomly select ten (10) people who commented to the post to be the winners of the prizes; one-of-ten (10) gift cards to a participating PEI Burger Love 2017 restaurants with each gift card valued at twenty ($20) dollars. Entrants must have a personal Facebook account (businesses are not eligible to enter) to be eligible to enter. The winners will be announced on April 18th, 2017, via a new Facebook post by PEI Burger Love announcing the winners, as well as commenting to the individual winner’s contest comments.

MY BURGER LOVE KIDS CONTEST Entries can be submitted between March 31st and April 25th, 2017, by sending an email to celebrate@peiburgerlove.ca with a drawing of their own PEI Burger Love creation. Kids aged between 5 to 10 are eligible to enter in each of their prize groupings (5-6, 7-8 and 9-10) by downloading / printing the online template sheet, drawing their burger on the sheet, and emailing Fresh Media a picture of their entry. One winner from each grouping from all entries will be randomly selected to receive the following prize: : Age 5-6 Prize:- One (1) Burger Toque and one (1) twenty dollar Gift Card for a Participating PEI Burger Love Restaurant; Age 7-8 Prize: - One (1) Burger Bed Pillow and one (1) twenty dollar Gift Card for a Participating PEI Burger Love Restaurant; Age 9-10 Prize - One (1) Burger Christmas Ornament and one (1) twenty dollar Gift Card for a Participating PEI Burger Love Restaurant. Parents or legal gradians are to submit entries on behalf of entrants. Winners announced via email April 27th, 2017.

BURGER-TO-BE-MAMA CONTEST Starting April 18th, 2017, those Islanders currently pregnant (at any stage of said pregnancy) are eligible to enter the Burger-To-Be-Mama contest. To enter, expecting Mother’s whose primary residence is Prince Edward Island are to share a photo of themselves with their pregnant belly within the frame, along with a 2017 PEI Burger Love burger from a participating restaurant. The expectations are that both the entrant’s belly and the burger are captured within the same singular photograph. With the photo taken, entrants can then officially enter the contest via the following methods: sharing their belly and burger photo via their personal Facebook account and either tagging PEI Burger Love’s Facebook account in their post, using the hashtag #peiburgerlove, posting to PEI Burger Love’s Facebook account wall, or comment with their contest photo to the PEI Burger Love post on April 18th, 2017, that announces the contest. Alternatively, entrants can also email their entry photo to celebrate@peiburgerlove.ca. Contest entries are only to be submitted between April 18th, 19th, 20th and 21st, 2017 only; any entry submitted outside of these dates will not be counted as an official entry to the contest. On April 24th, 2017, one-of-three (3) winners will be randomly selected from all the entries collected, with each winner collecting a prize pack that consists of: One (1) twenty dollar Gift Card for a Participating PEI Burger Love Restaurant, One (1) PEI Burger Love T-Shirt, One (1) B-is-for-Burger Love Baby Shirt, and One (1) Burger Love Superhero Baby Shirt.

NON-CONTEST RULES & TERMS

FOOD ALLERGY DISCLAIMER Prince Edward Island Cattle Producers, the PEI Department of Agriculture and Forestry, Fresh Media and all prize sponsors will not assume any liability for adverse reactions to foods consumed, or items one may come in contact with, during any visitations to participating restaurants in conjunction with the PEI Burger Love campaign. Entrants concerned with food allergies need to be aware of this risk.

GENERAL Prince Edward Island Cattle Producers, the PEI Department of Agriculture and Forestry, Fresh Media and all prize sponsors cannot be held responsible for entries that are lost or delayed during submission. Prince Edward Island Cattle Producers, the PEI Department of Agriculture and Forestry, Fresh Media and all prize sponsors are not responsible for any failure of the website or social media platforms during these contests. Nor are they responsible for any problems or technical malfunctions of computer online systems, servers, access providers, computer equipment, software or any e-mail, online or internet entry lost due to technical problems or traffic congestion on the internet or at any website or any combination thereof, including any injury or damage to an entrant's or any other person's computer or property related to or resulting from playing or downloading any material in the promotion.

Fresh Media reserves the right to cancel contests or modify these rules at their discretion. Decisions of Fresh Media will be final on all aspects of any contest, including matters of fact, interpretation, eligibility, procedure and fulfillment. All contests shall be subject to all federal, provincial and municipal laws.

By participating in any contest, each potential winner releases and agrees to indemnify and hold harmless Prince Edward Island Cattle Producers, the PEI Department of Agriculture and Forestry, Fresh Media and any contest sponsor. and each of those entities’ respective parent companies, subsidiaries, affiliates, franchisees, successors, independent contractors, and all of those entities’ respective directors, officers, employees, representatives and agents from and against any and all liability for any and all costs, injuries, losses or damages of any kind, including, without limitation, death and injury and property loss or damage, or illness due to food consumption, due in whole or in part, directly or indirectly, to participation in any contest, or arising out of participation in any contest-related activity. The potential winners waive the right to assert as a cost of winning the prize any and all costs of verification and redemption or travel to redeem said prize, and any claim respecting liability and publicity which might arise from redeeming or seeking to redeem that prize.

The contest is void where prohibited or restricted by law. Any and all disputes will be resolved in accordance with the laws and in the courts of the Province of PEI. Should there be a conflict between the PEI laws and any other laws, the conflict shall be resolved in favour of the PEI laws.

PRIVACY Publication: By entering any contest, entrants consent to the use, without payment or compensation, of their names for publicity purposes in all media carried out by PEI Burger Love. By entering any contest, each entrant also consents to Fresh Media storing, sharing and using the personal information submitted with his or her entry only for the purposes of administering the PEI Burger Love campaign in perpetuity, in its sole discretion, without any compensation, notice, approval or authorization. Fresh Media will not otherwise sell or disclose any entrant's personal information unless permission was provided as part of contest entry. Fresh Media has permission to use the information provided for the purpose of marketing.

Information Collection, Use & Security: Fresh Media is the sole owner of the information collected on this web site. Fresh Media takes every precaution to protect and secure our databases and user's information, and we will not sell, share or rent this information to others.

IP Addresses: Fresh Media collects and analyzes traffic on our web sites by keeping track of the IP addresses of our visitors. Fresh Media logs this information to monitor things like the number of visitors visiting the web sites, analyze trends, administer the site, and gather broad demographic information. Fresh Media does not link your IP address to any personally identifying information.

Links: This www.peiburgerlove.ca website contains links to other web sites. Fresh Media encourages visitors to read the privacy statements of these linked sites as their privacy policies may differ from ours.

Contact Information: If you have questions or concerns regarding policies, contact Fresh Media by emailing info@freshmedia.ca or by contacting Vice President c/o Fresh Media, 87 Pownal St., Charlottetown, PE, C1E 3W4

Changes to the Privacy Policy: Fresh Media retains the right to occasionally update Privacy Policies in response to changing business circumstances and legal developments.

PEI BURGER BUCKS TERMS AVAILABILITY: PEI Burger Bucks coupons are only available with the purchase of:

- Coors Banquet 12x355ml cans or stubbies
- Smirnoff 750ml
- Captain Morgan 750ml (White or Spiced )
- Trapiche Argetina 750ml (Broquel Cabernet Sauvignon & Broquel Malbec)

Purchases must be made by individuals 19 years+ at PEI Liquor Corporate Retail locations only. No coupons will be provided should listed products be out of stock during promotion. Coupons available at point-of-sale at PEI Liquor Corporate Retails locations during regular hours of operation from April 1st, 2017 until business closing hours on April 30th, 2017. ONE COUPON PER PURCHASE.

REDEMPTION: Present this coupon at point-of-purchase of any participating 2017 PEI Burger Love restaurant to receive $3 off the price of the participating restaurants’ Burger Love entry. List of participating restaurants are available at www.peiburgerlove.ca at 10:00am on March 31st, 2017. Coupon applicable to 2017 PEI Burger Love hamburger entries only. $3 discount applies to the purchase price of the hamburger only and not taxes. No cash value. Price of PEI Burger Love hamburgers per participating restaurant may vary. Coupon not applicable on any other non-PEI Burger Love hamburger or any other food product restaurant sales. Limit one coupon per customer per PEI Burger Love hamburger purchase. Not to be used with any other restaurant coupons or offers. OFFER EXPIRES 11:59PM APRIL 30th, 2017