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ALL BURGERS ARE GIVE BACK BURGERS IN SUPPORT OF ANDERSON HOUSE!

To participate in PEI Burger Love 2024, all restaurants agree to donate one dollar ($1 CDN) from each PEI Burger Love burger sold during the one-month campaign to Anderson House.

Anderson House is a provincial emergency shelter offering emergency supports and services for women, trans and non-binary individuals and their children from all areas of Prince Edward Island who are in need of safety because of violence in their lives. This organization has been the recipient of the Give Back Burger initiative through PEI Burger Love since 2019.

All donations are to be fulfilled prior to May 31st, 2024. Anderson House will mail out tax receipts for your donation after they are deposited.

NO REGISTRATION FEES FOR RESTAURANTS!

TO PARTICIPATE IN PEI BURGER LOVE 2024, RESTAURANTS WILL NOT BE REQUIRED TO PAY REGISTRATION FEES OR PROVIDE GIFT CARDS AS PART OF REGISTRATION.

INSTEAD, PARTICIPATING RESTAURANTS JUST NEED TO DONATE $1 FOR EACH OF THEIR BURGERS SOLD TO ANDERSON HOUSE AS THEIR COMMITMENT WITH PEI BURGER LOVE.

IMPORTANT 2024 DATES!

RESTAURANT REGISTRATION DEADLINE - FEBRAURY 5th @ 4pm
To officially be a part of PEI Burger Love 2024, restaurants must complete the registration form here >> CLICK TO SIGN UP.

COMPLETED BURGER PROFILE FORM - FEBRAURY 9th @ 4pm
This is the online form where you submit all your business and burger details including your burger photo; you have until February 9th to finalize just what you're cooking up!

CAMPAIGN LAUNCH - 12am on APRIL 1st

CAMPAIGN CLOSING - 11:59pm on APRIL 30th

TOTAL BURGER NUMBERS - MAY 1st to MAY 6th
Emailing the total number of burgers you sold during the campaign; these numbers for internal use only and for determining Give Back Burger totals.

MOST LOVED BURGER ANNOUNCEMENT - TUESDAY, MAY 7th
Winner of Most Loved Burger will be announced the evening of TUESDAY, MAY 7th; time TBD.

DONATION TO ANDERSON HOUSE - MAY 31st
We request all donations to Anderson House be submitted prior to May 31st, 2024.

BURGER ENTRY OVERVIEW

  • Once again, participating restaurants are permitted to register in PEI Burger Love with a single burger entry featuring different PEI meat-based proteins for your patties. i.e. beef, pork, chicken, turkey, lobster, etc.
  • Veggie entries are still allowed as long as the patties are made in-house; nothing straight from “a-box-to-the-grill”.
  • Your entry must be new creation; it cannot be a burger currently on your menu or a creation which was used in a previous PEI Burger Love campaign.
  • The burger must be a single creation, stacked like a typical burger and it must be able to stand upright on a plate; aka no sliders and not within a wrap or pita.
  • Your featured local ingredient MUST BE IN A PATTY OR FILET FORM ONLY; i.e. no shredded or sliced meat as that's a 'sandwich', or no thick pieces of lobster as that would be considered a 'lobster roll'.
  • While you may serve your burger open-face style during the campaign, all burgers will be photographed and marketed fully assembled and stacked.
  • The patty or filet must be visible to the customer; aka not wrapped within dough like a panzerotti.
  • Choice of bun is up to each restaurant but the burger must be presented stacked and customers must be able to pick up the burger with their hands to consume it.
  • All PEI Burger Love creations must be sold and served to the purchasing customer as depicted in the official photo with all ingredients present.

    NOTE: PEI Burger Love may edit supplied ingredient list for consistency to ensure local supplier(s) are highlighted, and to remove specific corporate brand names. Cannabis-related ingredients are NOT permitted.

  • ANY CUSTOMER-REQUESTED MODIFICATIONS TO YOUR BURGER INGREDIENTS (I.E. REMOVAL OF A SPECIFIC INGREDIENT DUE TO AN ALLERGY) IS SOLELY AT THE DISCRETION OF EACH RESTAURANT.

  • MORE THAN ONE RESTAURANT LOCATION: If you have more than one PEI location of the same brand, we request that all additional locations sell the identical burger entry.

BURGER PRICING

  • To best assist restaurant's commitment to donating $1 dollar from every burger sold to Anderson House, PRICING OF PEI BURGER LOVE BURGER IS AT THE DISCRETION OF EACH RESTAURANT. For 2024, there is no minimum/maximum price for burgers.
  • You must sell your PEI Burger Love entry as a standalone purchase; aka customers can purchase only your burger entry without requiring to also purchase a side or beverage.
  • GLUTEN FREE PRICING: Offering a gluten-free option of your burger is at your discretion, and restaurants can adjust pricing for a gluten-free option at their discretion with $1 per sale still committed to Anderson House.

NAMING YOUR BURGER ENTRIES

  • Each PEI Burger Love burger is to have its own 'name' which will be used to assist in marketing each entry.
  • PEI Burger Love is a fun, family-friendly event and all names should adhere to this spirit. Should Anderson House deem that any submitted burger name not be in the spirit of the campaign, we will discuss issues directly with restaurants for a new name to be submitted. Specifically, the following are examples of names which would be rejected:
    • Any name which could be interpreted as sexual
    • Any name which has a possible vulgar interpretation
    • Any name which suggests being under the influence of alcohol or any other drug product
    • Names of any political figure or names that are legal trademarks; aka The RedBull Burger
    • Names of celebrities, entertainers or fictional characters which could result in trademark issues
    • Any name which could be deemed insensitive to specific groups, cultures, etc.
  • Should there be duplicate or very similar names submitted, the first restaurant to have their burger name submitted will retain the right to use that name in the 2024 campaign.

PHOTO SUBMISSION

THE LINK TO SUBMIT YOUR BURGER PHOTO WILL BE EMAILED AFTER RECEIPT OF EACH RESTAURANT'S REGISTRATION SUBMISSION.

ALL BURGER PHOTOS AND PROFILES DUE BEFORE FEBRUARY 9th, 2024.

PROMOTIONS

  • As per previous campaigns, PEI Burger Love restaurants are NOT allowed to leverage promotions or contests specific to their entry.
  • Within any social media post, you can reference that you're officially a part of 2024 PEI Burger Love but you CANNOT use a PEI Burger Love burger as a prize for any social media and/or promotional contests before or during the campaign. You can give away your standard gift cards as prizes, but nothing marketed as 'winning a PEI Burger Love burger' as a prize.
  • Additionally, it is not permitted to offer any sales or promotional offers for your PEI Burger Love entry; i.e. buy-one-get-one, buy-one-get-second-for-%-off, gifts with purchase, etc. You also cannot offer any coupons with the purchase of a PEI Burger Love burger to be used within your restaurant post campaign.
  • Consistent with how PEI Burger Love has been marketed since the first campaign, we do not allow participating restaurants to reveal any aspect of their entry prior to the launch of the campaign; the reveal is part of the fun and launch for the campaign.
  • However, you may promote your participation immediately after you've completed all aspects of HOW TO REGISTER; see section for full registration details.
  • TRADEMARK: Only PEI Burger Love produced marketing materials may use the PEI Burger Love registered trademark. For any internally produced marketing materials, it cannot include the PEI Burger Love logo at any time. PEI Burger Love reserves the right to ask for non-authorized marketing to be removed at any time.

PROMOTIONAL BENEFITS

By participating in PEI Burger Love, your restaurant brand will receive:

  • Month-long marketing and promotion of your burger creation and restaurant throughout all marketing materials.
  • Restaurant name, contact information, Google Map, external link, and burger prominently profiled on PEIBurgerLove.ca; campaign consistently sees 250,000+ visits and over 1 million page views.
  • Profiled as a “Featured Burger” (date TBD) on PEI Burger Love's social media accounts : Combined, our PEI Burger Love social media channels have over 34,500 total engaged followers
  • Other marketing resources and opportunities, including:
    • Two (2) custom 11" x 17" Posters promoting each burger entry to place throughout your establishment
    • Facebook post image of your burger entry to use as a post image through your social accounts
    • Additional campaign-related tabloid Posters to be used within your restaurant
  • Burger entry included within our PEI Burger Love Guide

MOST LOVED BURGER!

  • Potential to be crowned the "MOST LOVED BURGER" for 2024 by the public through the campaign's "Rate Your Burger Love" portion of the website.

REGISTER YOUR RESTAURANT BEFORE
FEBRAURY 5th, 2024.

CLICK HERE TO SIGN-UP! >>