THE ORIGIN
In the summer of 2008, Melody and Robbie from Fresh Media set out on their own culinary adventure to find the best burger on PEI. Not surprisingly, the burger they loved the most was proudly made with local Island Beef.
During their tasty journey, they noticed that not every restaurant identified their beef as being from PEI. When they asked servers if the beef was local, many didn't know.
That's when they decided to use Fresh Media's creative talents to develop a campaign celebrating the amazing products we have in our own backyard, and to crown the best burger on the Island.
In 2011, Fresh Media launched PEI Burger Love with 14 restaurants and 5,517 burgers being sold. Over the next thirteen campaigns, there has been more than 1.3 million burgers sold, with the sales of just the burgers equalling over $19 million.
Then in February, 2023, Fresh Media announced that PEI Burger Love would be put on hold for the year due to Melody’s ongoing chronic pain condition as the result of two separate car accidents where she was hit from behind while driving. Knowing the impact the campaign has had across the Island, Fresh Media approached Anderson House about having the even return as an exclusive fundraising event for their organization.
GIVING BACK TO ANDERSON HOUSE
Anderson House is a provincial emergency shelter offering emergency supports and services for women, trans and non-binary individuals and their children from all areas of Prince Edward Island who are in need of safety because of violence in their lives. Since 2019, they were the recipient of the Give Back Burger component of PEI Burger Love.
In 2024, PEI Burger Love returned to the grills with all burgers being Give Back burgers as participating restaurants donated $1 for each of their burgers sold to Anderson House. This resulted in $90,179 dollars being raised to support new programming.
Both Fresh Media and Anderson House are excited to have PEI Burger Love continue to benefit all those involved as well as make our fans' bellies happy again. It's the most delicious way to support local AND do something good at the same time!
