In the summer of 2008, Melody and Robbie from Fresh Media set out on their own culinary adventure to find the best burger on PEI. Not surprisingly, the burger they loved the most was proudly made with local Island Beef.
During their tasty journey, they noticed that not every restaurant identified their beef as being from PEI. When they asked servers if the beef was local, many didn't know.
That's when they decided to use Fresh Media’s creative talents to develop a campaign celebrating the amazing products we have in our own backyard, and to crown the best burger on the Island.
In 2011, Fresh Media launched PEI Burger Love with 14 restaurants and 5,517 burgers being sold. Over the next ten campaigns, there have been more than 1.2 million burgers sold, with the sales of just the burgers equalling over $17 million. In 2020, the campaign expanded to include additional Island-based proteins as well.
Over the past 11 years, we’re proud of how our campaign has grown to an Island-wide event that brings people together as they experience different restaurants and local products across so many of our communities.
When PEI Burger Love returned for our 7th year in 2017, a new initiative called the 'Give Back Burger' was introduced as way for Islanders to 'give back' to their local communities throughout the campaign.
The concept was simple: participating restaurants who chose to designate their burger creation as a Give Back Burger donated $1 for each PEI Burger Love burger sold to support food security programs across PEI.
Since then, burger fans across PEI have not disappoint, and Give Back Burgers has been a widespread success.
For the first two years, the Give Back Burger initiative raised more than $122,500 in support of Island Food Security Grants in partnership with the United Way of PEI.
In 2019, the recipient of Give Back Burger was changed to Anderson House; a provincial emergency shelter for women and children who are in need of safety due to violence. For the previous two campaigns, more than $163,000 was raised to support this important organization.
As we embark on the fifth year of the Give Back Burger initiative, PEI Burger Love remains committed to helping Island families by once again partnering with Anderson House. And we know Islanders will be ready to pay it forward in the tastiest way through delicious, one-of-a-kind Give Back Burgers.
Click here to view the Give Back Burgers for this year!