THE ORIGIN
In the summer of 2008, Melody and Robbie from Fresh Media set out on their own culinary adventure to find the best burger on PEI. Not surprisingly, the burger they loved the most was proudly made with local Island Beef.
During their tasty journey, they noticed that not every restaurant identified their beef as being from PEI. When they asked servers if the beef was local, many didn't know.
That's when they decided to use Fresh Media's creative talents to develop a campaign celebrating the amazing products we have in our own backyard, and to crown the best burger on the Island.
In 2011, Fresh Media launched PEI Burger Love with 14 restaurants and 5,517 burgers being sold. Over the next 14 campaigns, there has been more than 1.43 million burgers sold, with the sales of just the burgers equalling over $20.6 million.
GIVING BACK TO ANDERSON HOUSE
After the campaign was paused for a year due to health issues with the organizers, Anderson House officially joined PEI Burger Love as co-presenter in 2024.
Anderson House is a provincial emergency shelter offering emergency supports and services for women, trans and non-binary individuals and their children from all areas of Prince Edward Island who are in need of safety because of violence in their lives.
With this partnership, all participating restaurants now donate $1 for each burgers sold to Anderson House. Previously, being a Give Back burger was optional for restaurants.
With Give Back funds, Anderson House is able to continue and expand many community supports, including emergency shelter and outreach support services for Islanders and children who are in need of safety because of violence in their lives.
CELEBRATING 15 YEARS
Since 2011, we're proud of how PEI Burger Love has grown to an Island-wide event that brings people together as they experience different restaurants and local products across so many of our communities.
A huge thank you to every single person who has ever purchased a burger as part of the campaign. As well, a massive thank you to all the restaurants and their teams for working so-so hard all these years to serve up their best burgers, along with our local farmers who work tirelessly year round. We also have to thank all our sponsors these past 14 campaigns for their support and joining in the burger fun with contests and more.
From Anderson House, a genuine thank you for supporting all the Give Back burgers. Their organization relies on community support, and they are both grateful and excited about what the funds raised through PEI Burger Love will enable them to do.
WE HOPE YOU ENJOY ALL THE BURGERS BEING SERVED UP FOR YEAR 15. THANK YOU FOR YOUR CONTINUED SUPPORT!
